The Story of Seela

Launched in 2020 by Ida Skarp in Zürich, Seela Studio encourages women to strengthen their body and mind with clean, natural products that extend their lifetime. Combining modern science with refined design, Seela develops thoughtful essentials for longevity, at one with nature.

How We Live By Our Vision

We ensure every step of our production process has as little impact as possible on the lifespan of our Mother Earth. In turn, we believe She – the Earth – will help to extend your own life, too. Every item of your activewear therefore becomes a chance to foster greater health for both yourself and for the environment. If we all look after our wellbeing, the world will be a better place. And if we look after the Earth, She will continue to support our wellbeing by growing her many natural gifts.

One such gift is the castor bean. Instead of using synethic fibres, produced from petroleum or gas, all Seela garments are made from castor oil, which is a multi-purpose vegetable oil that people have used for thousands of years for its natural health benefits, including its anti-inflammatory, bacteria-fighting and moisturising properties. What drives us is to create activewear that supports – rather than damages – the natural functions of your body and cares for the world in which we all enjoy our workouts. From limiting the fumes and recycling water in our production process to choosing biodegradable materials, it’s all about what’s best for you and the planet.

We believe that the benefits of naturally-grown materials in our sportswear far outweigh the short-term gains of low production costs; something that is currently driving the fast fashion industry. With a 25% predicted growth of consumption per year, the fashion industry currently emits 8% of CO2 emissions into our atmosphere – infiltrating the air we breathe when we exercise and the water we drink to refuel. We need to act (or, rather, slow down) now. That’s why our vision is a world where you can move freely, knowing you’re taking care of yourself and the planet – and why we live by this in every decision we make about our garments.

Our Guiding Principles

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